a media provider connecting
businesses to their prospects.
Media Consumption and consumer behavior continues to change.
Media buying strategies need to evolve to keep pace with the marketplace.
In order to maintain a competitive advantage, brands must have access to and utilize cutting edge media targeting and buying technology. While this technology is available, it can be complex and costly.
However, it doesn’t have to be. We believe that all businesses, large and small, with any size budget, should have the ability to work with a media partner who provides:
A superior level of targeting through data collection and consumer behavior modeling
Real-time and ongoing performance optimization
Geographic targeting to the zip code level
Maximum cost efficiencies
This is what
WE DO.
At United Media,
WE DELIVER.
Customized Solutions - Customized solutions from industry leaders with proven experience driving measurable brand and direct response advertising initiatives for 20 years.
Pinpointed targeting of your prospects based on state-of-the-art behavioral targeting techniques enabling geographic, demographic, and retargeting.
Access - Access to state-of-the art media tools and technology, regardless of budget, provides all-sized businesses the opportunity to compete for the same consumer.
Efficiency - Ability to leverage real-time bidding platform, maximizing performance at the most efficient cost.
Spectrum of Services
Supported by a leading programmatic media-buying platform, we have the ability to
buy and place media across web, mobile, video, and social channels.
Banner Advertising
Banner advertising is one of the dominant forms of online marketing with the ability to reach almost 87% of the US population.
Mobile
Mobile is currently the fastest growing segment of digital advertising. According to leading industry analysts, the number of global mobile users surpassed the number of desktop users in 2014.
Video Pre-Roll
Video pre-roll is the advertising that runs before the content video plays on websites that offer video viewing such as Youtube. Second to banner ads, pre-roll is the most popular digital ad format.
Social Media Advertising
Social media advertising is another category that is growing quickly and showing results. For example, Facebook is reporting that 56% of the 1.49 billion users have clicked on an advertisement.
Behavioral Targeting
United Media targets and reaches highly qualified consumer prospects when they are looking to buy.
Utilizing a state-of-the-art algorithm takes the guess work out of audience targeting and media placement. This artificial intelligence specializes in finding, following, and learning about your target audience, giving you a unique understanding and invaluable insight into your prospects.
Boosted Retargeting
Retarget consumers that have already visited your brand website to minimize waste and maximize ROI.
1. Consumer visits advertiser website; retargeting occurs through media placement outside of brand.com
2. UM segments this retargeted audience into prospect groups based on behavior and intent in order to intelligently retarget and minimize wasted impressions.
3. Create act-alike profiles for prospecting efforts based on the retargeting pool learnings. Act-alike profiles target outside the retargeting pool to drive highly qualified prospects to convert.
Programmatic Media Buying
Programmatic media buying is a progressive way to purchase and place media. We no longer have to buy media on specific websites in hopes of reaching our target. We are able to buy the target audience, and ad placement is then based on the consumer’s online behavior.
United Media’s programmatic media-buying platform utilizes vast amounts of data and analytics to more efficiently find and target the consumer, delivering the right message, in the right context at the right time. The outcome – increased results and maximized ROI.
Powered by
Data and Analytics
2.7 billion proprietary consumer profiles combined with 1st party and over 35 best-in-class 3rd party data providers define and scale reach against core target audiences.
Predictive modeling that employs more than 11 million demographic, interest, lifestyle and behavioral data points to predict consumer interest and intent or any campaign objective, continuously learning and driving real-time optimization.
Channel agnostic models apply learnings across display, video, mobile and social, connecting brand and direct response campaigns to drive consumers across all stages of the marketing funnel.
Deep audience insights, campaign reporting and analytics fuel the integrated framework to inform an advertiser’s marketing campaigns.
Our Company
Gina Babbitt
Co-Managing Partner
Gina Babbitt has over 20 years of experience developing and implementing multi-channel marketing programs, both online and offline, for clients with lines of business in healthcare, pharmaceuticals, publishing, technology, membership and finance.
Working at top marketing agencies such as Rapp Collins Worldwide and Wunderman DC, she has experience managing a portfolio of clients and overseeing production and implementation of marketing plans. She’s had the opportunity to lead projects for clients such as Abbott Laboratories, Bayer, AARP, Capital One and Save the Children.
Gina earned a Bachelor’s degree in Marketing from Roger Williams University in Rhode Island before moving to the Washington, DC area. She lives in Vienna, Virginia with her two children.
Jana Turco
Co-Managing Partner
Maine native Jana is Co-Managing Partner and works on many of the company's accounts. She has over 15 years of experience in digital media strategy, planning and buying. She specializes in Pharmaceutical and healthcare marketing to identify and engage niche, custom audiences.
Previously, she was an Associate Media Director with Kelly Scott Madison in Chicago where she managed numerous accounts and a team of five. Prior to KSM, Jana also worked at RTC (now Wunderman Health) in Washington, DC, and RP& in Los Angeles. Her clients have spanned many verticals, including Pharmaceutical, QSR, Retail, Education, Auto and CPG, with a focus on programmatic media.
Jana received her BA in English from Bowdoin College. She is currently located in the suburbs of Boston, where she lives with her husband and sons.